Journalist, Blogger, Consultant and Social Media professor at Sissa University and Master of Associazione Italiana Editori (AIE). Online since 1998, she did the start up of Yahoo! Italy, worked at Yahoo! Headquarter in London and then, back to Italy, she worked as a start up and content manager for several editorial projects online (Cosmopolitan.it, Leonardo.it, Donnamoderna.com). She worked for aNobii and co-founded Zazie.it, an italian social reading platform. Besides university, she’s been teaching online journalism and social media at Condé Nast, Corriere della Sera and Gazzetta dello Sport. Barbara writes for Vanity Fair, Donna Moderna and Grazia. She wrote aNobii, il tarlo della lettura (2009), Hai voluto la carrozzina (2011), Twitter, News e Comunicazione (2012), Social media ed editoria (2014) and Social Media Journalism (2016). She’s a member of the Online News Association.