Francesca Benati


General Manager and Managing Director, Amadeus Italia

Francesca’s professional career began in 1988 in Benati Leo Burnett Company and later moved to multinational companies such as Coca-Cola, Kellogg, Lego, Landor Associates with managerial positions within communications and branding and senior leadership in different areas of business. In early 2007 he joined Expedia where he served for more than two years as Marketing Director and later as Country Coordinator for Italy. In 2009 she was appointed Director of Digital and eCommerce in Blue Holding, an Italian network of travel agencies and tourism that operates under the brands Bluvacanze, Living & Travel, Going and Cisalpina Tours. In October 2010 she joined in the role of managing director for Italy and than also for Spain.