Rita is Director of the Imagelab research lab at University of Modena and Reggio Emilia in Italy, working on computer vision, multimedia pattern recognition, machine learning and intelligent sensing. She is full professor at UniMoRe, teaching Computer Vision and Computer Architecture. She is also Director of the Industrial research Center of IC for Enterprise, co-funded by UniMoRe and Regione Emilia Romagna under Eu-Fesr programs. She is President of GIRPR, the Italian association of Pattern Recognition. Recent activities concerns the adoption of the GPUs powers and Deep Learning for research in fields such as video understanding, human behavior in surveillance and automotive together with international companies, such as Panasonic, Rai, Ferrari. In 2016 she has been awarded by the Facebook Artificial intelligence Research and the Cineca Italian SuperComputing Resource Allocation grants.